Pop-up Groningen: Rolánn X Masmas

We had to think of something special to drop our handmade, oversized streetwear. We thought of many options, but the best idea came from MASMAS in Groningen: a very own pop-up store. As a small company we never thought of this option, but MASMAS taught us to think big.

We discussed many options of how to present the First Contact collection in a proper way. A DJ, cocktails and of course our new collection: that would be the recipe for a good night in Groningen. It was open for everyone who had interest in our clothing, and we noticed there was lots of it. We got a lot of questions about how our clothing is made, where the fabrics are from and what our vision is about the fashion world. And this was a main goal for the pop-up: to invite people on our journey in making oversized clothing accessible for everyone and search for the story behind the products. 

We want to thank MASMAS for believing in our clothing line and if it’s up to us, this won’t stick to a one-time-thing. We’re in for more!

Team ROLÁNN


© Koen Visser